A beautiful website is wasted if nobody can find it. Here’s how to get your business showing up on Google — in plain English, no jargon.
1. Make sure Google knows you exist
Submit your website to Google Search Console and give it a sitemap. It’s free and tells Google exactly which pages to crawl. If your site is new, this is the fastest way to get indexed.
2. Nail the basics on every page
- A clear, descriptive page title
- A meta description that explains what the page is about
- One main heading (H1) that matches what people search
- Fast loading times — Google rewards speed
3. Use the words your customers actually type
Don’t optimise for “bespoke digital solutions” when your customers search “web designer in Deal”. Write naturally, using the phrases real people use when they look for what you sell.
4. Claim your Google Business Profile
For local businesses this is huge. A free Google Business Profile with your address, hours and photos puts you on the map — literally — when nearby customers search. It often matters more than your website itself for local enquiries.
5. Keep it alive
Google favours sites that stay fresh and useful. Regular updates, genuine reviews and helpful content all build trust over time. SEO is a long game — but it compounds.