Free Website Audit
Quite simply, your existing website could be holding you back. For a short time, we're offering a free website audit that will highlight any areas which are lacking, any potential problems, and explain in simple terms how these can be resolved.
So what does a website audit include?
A website audit is a comprehensive analysis and evaluation of a website's performance, structure, content, and overall health. It involves examining various aspects of the website to identify strengths, weaknesses, and areas for improvement. The primary goal of a website audit is to assess the website's effectiveness in achieving its intended objectives, whether it's driving traffic, generating leads, or facilitating conversions.
Here are some key components typically included in a website audit:
Website Technical Analysis
This involves assessing the technical aspects of the website, such as page loading speed, mobile responsiveness, URL structure, navigation, and indexing by search engines. Technical issues can hinder user experience and impact search engine rankings, so it's essential to address any issues identified during the audit. We often find websites where pages don't look correct on mobile screens, menus aren't accessible, or buttons don't work on some browsers. Visitors experiencing these issues will leave your site instantly.
SEO Performance
The audit evaluates the website's search engine optimisation (SEO) performance, including keyword usage, meta tags, title tags, heading tags, and internal linking structure. SEO is crucial for improving visibility and organic traffic, so the audit identifies areas where optimisation efforts can be enhanced to improve search engine rankings and attract more visitors. Poor SEO performance means your website gets less potential customers than you should.
Security
Poor security such as out of date SSL certificates, can cause some browsers to refuse to show your website. A properly encrypted website helps potential customers trust not just your website, but it also reflects on your company.
Content Quality and Relevance
Content is king in the digital world, so the audit assesses the quality, relevance, and effectiveness of the website's content. This includes evaluating the uniqueness, readability, and engagement level of the content, as well as its alignment with target audience interests and search intent. Recommendations may be made to optimise existing content, create new content, or remove outdated or irrelevant content.
User Experience (UX)
A positive user experience is essential for retaining visitors and encouraging them to take desired actions on the website. The audit examines various UX factors, such as website layout, design aesthetics, navigation ease, call-to-action (CTA) placement, and forms usability. Improving UX can lead to higher engagement, lower bounce rates, and increased conversions.
Conversion Rate Optimisation (CRO)
The audit evaluates the website's effectiveness in converting visitors into leads or customers. This includes analysing conversion paths, CTA effectiveness, form usability, checkout process (for e-commerce sites), and overall conversion funnel performance. Recommendations may be provided to optimise conversion elements and improve conversion rates.
Security and Performance
Website security and performance are critical for protecting user data and delivering a seamless browsing experience. The audit assesses factors such as SSL certification, malware detection, data encryption, server uptime, and website speed. Security vulnerabilities and performance bottlenecks are identified and addressed to ensure a safe and smooth user experience.
Overall, a website audit provides valuable insights into the strengths and weaknesses of a website, helping website owners make informed decisions to improve performance, enhance user experience, and achieve their business goals. It serves as a roadmap for implementing strategic changes and optimisations that lead to better overall website performance and effectiveness.
Ready to maximise your websites potential? Contact Deal Web Design today to learn more about our website design services and how we can help your business succeed online.