Search engine optimisation (SEO)

Macbook Air on Grey Wooden TableThere's little point having a website if your potential customers can't or don't find it. That's why all our websites are optimised for SEO from the start, and we offer a range of SEO services to drive your website visibility higher.

What exactly is SEO?

SEO, or Search Engine Optimisation (optimization - US spelling), is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic, or non-paid, traffic to a website by making it more relevant and authoritative to search engines like Google, Bing, and Yahoo.

In simple terms, it's work done to get pages of your website found on search engines, by your potential customers, for phrases that they would use to search for your products or services, not just your company name. For example, if you sell Samsung hobs, then you want your website to show in Google to people who have typed in "Samsung hobs", or Samsung hob prices", or "cheapest Samsung hobs" or a variety of other phrases which all equate to similar meanings.

SEO encompasses various strategies, techniques, and best practices aimed at optimising different aspects of a website, both on-page and off-page, to enhance its search engine visibility.

By implementing effective SEO strategies and best practices, businesses can increase their online visibility, attract more targeted traffic, generate leads, and ultimately grow their revenue and brand presence online. SEO is an ongoing process that requires continuous monitoring, analysis, and optimisation to maintain and improve search engine rankings over time.

What SEO services do we offer?

There are lots of aspects relating to SEO, and we can discuss with you which would best suit your website and business requirements.

Some of the SEO services are as follows:

  1. Keyword Research: Identifying the keywords and phrases that potential customers are using to search for products, services, or information related to the website's content. This could be a very long list! For example, lets imagine you sell Sony cameras. People might search for your type of business using short terms such as "Sony cameras", or it could be longer terms such as "Sony camera with a mirrorless interchangeable-lens for less than £2000". This list of search terms is very important, as without it you and I are guessing as to what your website should do to make it attractive to potential customers. We have a range of tools to assist in compiling this list.

  2. On-Page Optimisation: Optimising individual web pages to make them more search engine-friendly, including optimising meta tags (title tags, meta descriptions, meta keywords), headers, images, links, URLs, and content. We come across many websites that are missing even the most basic on-page optimisation. If this is a problem on your website - we can help.

  3. Content Creation and Optimisation: Creating high-quality, relevant, and engaging content that satisfies user intent and incorporates targeted keywords and phrases. Adding pages regularly, maybe blog posts and news contributes to making your website more interesting. We can help with this.

  4. Technical SEO: Improving the technical aspects of a website, such as site speed, mobile-friendliness, crawlability, indexing, and schema markup, to enhance its performance and visibility in search results. This is essential for modern websites, and again we often see websites that are sadly lacking in this. This results in them loosing potential visitors and customers. At Deal Web Design, all our new sites are super-fast to load, very mobile friendly, easy to crawl for search-engines, and usually get indexed within a few weeks, if not days.

  5. Off-Page Optimisation: Otherwise known as "link building:, this consists of building backlinks from authoritative and relevant websites to increase the website's authority and credibility in the eyes of search engines. This has lessoned in importance for most websites, as so many SEO "experts" have spammed the internet with trashy websites set up purely to provide links. Search-engines know this, and if you've paid to get links (unknowingly), your site will be penalised. If you can get legitimate links from quality sites, go for it. We can help with this and explain the options. We provide at least two quality links as standard with all our new websites.

  6. Local SEO: Optimising a website to improve its visibility in local search results, particularly for businesses targeting local customers or operating in specific geographical locations. For many businesses, this is particularly important, and something we specialise in for local businesses.

  7. User Experience (UX) Optimisation: Enhancing the overall user experience of a website to reduce bounce rates, increase dwell time, and improve user engagement, which indirectly impacts search engine rankings. This includes the content and the structure of your website. Is it clear enough, quickly enough to visitors exactly what you offer. Visitors don't spend long browsing a website if they don't see what they are looking for within a few seconds - they just move on to the next website. Is the contact information sufficient. Does your website include clear CTA's (call to action), e.g. "Phone us now on xxxx".

  8. Analytics and Monitoring: Tracking and analysing website performance, search engine rankings, traffic sources, and user behaviour using tools like Google Analytics and Google Search Console to identify areas for improvement and measure the effectiveness of SEO efforts.

Why use Deal Web Design for SEO services?

We get emails every week by companies in the UK and around the world offering SEO services to us. Every so often we reply, asking for details about their services. Pretty much always, we get one or all of the following:

  1. They promise to get you a great high position on the search engines. In reality, no-one can guarantee this - however good they are.

  2. They will get you backlinks from reputable sites. But when we ask for a list of these reputable sites and do some digging, we find that the sites are the opposite of reputable, and are created specifically to host 1000's of links. Give-away clues are unknown news-type sites with badly written or vague articles about nothing interesting. They may be on the subject of beauty, fashion, electronics or whatever, but no-one would ever visit these sites. If you get a backlink from this type of site, your own site will likely be penalised by Google, and we personally wouldn't accept a link like this if they paid us to. Here's an example of a site that got penalised for have bad backlinks.

  3. They will write blog posts or articles about your business and get them placed on reputable websites. Basically a more expensive version of point 2.

  4. They will write a press release for you and get it placed on press release sites. Pointless, as it will be badly written and search engines now ignore most press release sites.

  5. They will submit your site to 100+ search engines. Again pointless. There are only a few search engines that your prospective customers likely use. The main ones are Google, Bing, DuckDuckGo and Yahoo, unless you specifically want customers from China, in which case you'd look at Yandex and Baidu as well. By default we already submit all new websites we create to Google and Bing. No need to submit it to DuckDuckGo or Yahoo because both of them are actually powered by Bing behind the scenes.

Some of these spammy offerings are not even that cheap, with prices quoted of $100+ per month. Please save your money, and ask us how best we can help your business with genuine SEO services.