Services
Search engine optimisation (SEO)
Technical and on-page SEO that helps the right customers find you when they search.
A beautiful website is wasted if nobody can find it. We build SEO in from the start — clean code, fast pages and the right words in the right places — so you show up for the searches that matter to your business.
- First movement
- 2–3 months
- Meaningful results
- 6–12 months
- Focus
- Local first
- Reporting
- Plain English
Where AI sometimes fits in SEO
Genuinely useful for the boring part: pulling together what people are actually searching for in your area, spotting gaps between what you rank for and what you could, and getting a first draft of a page structure. It's not much use for writing the page itself, and we'd rather you had a human who knows your business write that. The judgement is the part that matters.
Local search is where the money is
For most local businesses, being found when someone nearby searches for what you do is worth more than any national ranking. We concentrate on that first: your Google Business Profile, consistency of your details across the web, local landing pages, and making sure your address and phone number are correct everywhere they're listed. It isn't glamorous, and it reliably beats clever work aimed at the wrong audience.
Fixing what's actually broken first
Before adding anything, we look at what stops search engines and customers in their tracks. A page that takes six seconds to load, a title that says 'Home', a site that breaks when you add a page, or five pages all targeting the same phrase. Fixing these is unglamorous and reliably more effective than buying new content before the foundations are sound.
Words your customers actually use
We'll look at the search terms that bring people in your area — the actual phrasing, including the slightly odd local ones — and build pages around those rather than the abstract language a brochure uses. 'Boiler repair in Deal' and 'central heating repair Kent' are different searches with different intent, and a page that answers both clearly tends to win them both.
Content that's worth ranking
Search engines have got much better at spotting thin pages written purely to catch a keyword, so that approach now backfires. Useful content — an honest guide to choosing a tradesperson, an explanation of what your service actually involves — earns links and keeps visitors, and it happens to be what search engines are trying to surface.
Reporting in plain English
Monthly reporting means nothing if it's a wall of jargon. We'll tell you what changed, what we did about it, and what we're doing next, in words that don't require translation. If something isn't working, we'll say so rather than explaining it away.
What’s included
- Keyword research that reflects how people actually search
- Fast, crawl-friendly pages Google loves
- Local SEO so nearby customers find you
- Clear page titles and descriptions
- Ongoing monitoring and reporting
Why it matters
- More visibility where it counts
- Enquiries from customers actively looking
- Sustainable results that compound over time
Often useful alongside this
- A free website audit which is normally the sensible first step — it tells you what's actually broken.
- Website design if the audit shows the site itself is the problem rather than the content.
- AI for business to speed up research and content drafts — with a human reviewing what goes live.
Common questions
- How long before SEO shows results?
- Expect to see early movement in a few months, and meaningful results in six to twelve. Local fixes like your Google profile can move much faster. Anyone promising page one next week is telling you something untrue.
- My website already exists. Do I still need SEO?
- Usually yes, because most existing sites were never built to be found. We start with an audit — quite often the fix is a handful of changes rather than a rebuild, and we'll tell you which it is.
- Do I have to keep buying it forever?
- No. SEO works best as an ongoing process rather than a one-off project, because competitors and algorithms both keep moving. But you won't be locked into anything, and we'll tell you honestly if you're in a good place to stop.
- What does it actually involve?
- Technical fixes, local profile work, content improvements, and building links from places that matter locally. We agree what's realistic up front rather than selling you a list of things your site doesn't need.
- Can you get me in the top of Google Maps?
- Local map results depend heavily on your Google Business Profile, genuine reviews and proximity. We can improve all three, but nobody can guarantee a position — anyone who does is either lying or planning to do something Google will penalise.
Free, no-obligation
Get a free website audit and quote
Tell us about your business and we’ll come back with honest, friendly advice — including a clear quote and what we’d improve first.
Trusted by businesses across Deal, Kent and the UK